Hi All!
I hope your week is going well so far. As summer is reaching its halfway mark, and many people are looking to take advantage of the warm weather, I wanted to touch on the topic of making memories. That being said, here is your weekly collection of tips and tricks.
1. Revisiting positive memories can lift your mood. Expressing acceptance toward negative ones can change your perspective.
Thinking about success you experienced in the past makes you feel good. This doesn’t come as a surprise to many, but if you are looking for a quick way to change your state, try revisiting good memories and write them down in a journal or a piece of paper.
Similarly, you can also think about negative memories and list the learning lessons they provided you with. Rather than trying to forget setbacks, change your perspective and face them with acceptance. Accepting bad thoughts, rather than suppressing them, can work wonders for your emotional well-being.
2. Background music can improve your performance on cognitive tasks.
The next time you want to prevent procrastination, consider turning on a little music in the background while you dedicate yourself to the task. Research suggests that playing background music while focusing on another activity can improve mental performance.
One study showed that upbeat music improved processing speed, while both upbeat and downbeat music led to benefits in memory. Keep in mind that music with lyrics might interfere with your thought processes, so it is recommended you chose instrumental tracks if you want to boost cognitive performance.
Your Weekly Digest: Nostalgia Marketing
Marketers use nostalgia in their advertisements to incentivize you to buy. Thinking about positive life events doesn’t just feel good, but it also creates a desire to return to former state. If the desire is strong enough, we will want to make a purchase.
One of the examples I go over in this week’s article, “The Deceptive Power of Nostalgia in Advertising” is on music in marketing. As humans, we are skilled at recognizing familiar music and connecting it with memories. If a song can remind us of a happier time, we will inevitably feel tempted to buy the product or service we are seeing.
Until next week,
Mike van der Poel
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